Frequently Asked Questions

Everything you want to know about matcha and Noya.

Matcha

Ceremonial matcha is the highest quality matcha, made from young, hand-picked tea leaves. The leaves are steamed, dried, and ground into an ultrafine powder. This quality is specifically designed to be enjoyed neat or as a latte, with a smooth, creamy flavor without bitterness.

Matcha is known for its high levels of antioxidants, chlorophyll, and amino acids (L-theanine). Potential benefits include increased energy, improved focus, metabolism support, and a stronger immune system.

An antioxidant is a natural substance that helps protect your body from free radicals—unstable molecules that can damage cells. Free radicals are caused by stress, sunlight, and pollution, among other things.

Matcha is exceptionally rich in antioxidants, such as EGCG and chlorophyll. These support your immune system, energy levels, and overall health.

In short: antioxidants protect your cells and keep your body in balance. Matcha is one of the most powerful natural sources of antioxidants.

Yes, but less intense than coffee. Matcha contains caffeine combined with L-theanine, an amino acid that provides a calm, long-lasting energy boost without a crash or jittery feeling.

1 gram of matcha contains approximately 30–35 mg of caffeine .

Compare: a cup of coffee contains 80–120 mg.

L-theanine is a natural amino acid found in green tea and in high concentrations in high-quality matcha. It's known for its calming and relaxing effects , without causing drowsiness.

Yes, matcha is safe for daily use. We recommend 1–2 cups per day for optimal benefits without excessive caffeine intake.

It's not recommended to drink matcha with your meal. Matcha contains catechins , powerful antioxidants that can reduce the absorption of non-heme iron from food.

To prevent your body from absorbing less iron, we recommend drinking matcha at least one hour before or one hour after your meal . This way, you'll get the most out of both your food and your matcha.

An unopened package stays fresh for 1–2 years . After opening, we recommend using your matcha within 1–2 months for the best flavor and color.

Matcha will last for years if sealed because:

  • It is in an airtight and light-tight container.
  • It usually has a nitrogen flush / vacuum seal
  • It is low in moisture (making spoilage almost impossible)
  • It is not an oily product that oxidizes quickly

However, we recommend consuming it as soon as possible for the best quality and experience.

Yes! Think smoothies, pastries, energy balls, dressings, and desserts.

For this, it is better to use culinary matcha , unless you are looking for a milder taste.

Ceremonial: Highest quality, smooth in taste, intended for drinking neat and for lattes.

Culinary: slightly stronger and more bitter, ideal for smoothies and baking.

Ceremonial matcha is finer and brighter in color.

Bitter matcha can be caused by:

  • too hot/boiling water (above 70°C)
  • too much matcha in one cup
  • not correct enough
  • a low-quality matcha (from other brands)

    Our ceremonial matcha is naturally smooth and creamy when prepared properly.

Matcha is extremely fine (in microns) and can therefore clump. This is normal.

Use a sieve or beat a little longer — then it will be perfectly creamy.

Absolutely! Matcha is ideal for athletes. It gives you a long-lasting energy boost without a crash thanks to the combination of caffeine and L-theanine. Benefits for your workout: increased endurance, better focus and concentration, natural fat burning, faster recovery thanks to antioxidants, and sustained energy throughout your session. Drink it 30-45 minutes before your workout for optimal results.

Noya

Place 2-4 grams of matcha in a bowl. Add 30-40 ml of hot water (60-70°C maximum, not boiling). Whisk with a bamboo whisk in a quick zigzag (W) motion until frothy, about 30 seconds. Top with water or (plant-based) milk. Your matcha is ready when a beautiful, creamy foam forms on top.

Our products are organically grown and sourced from a certified farm. As a growing company, we don't currently have our own EU organic certification, but we aim to achieve this in the future.

Yes. Our matcha is JAS-certified and tested for heavy metals and pesticides to guarantee 100% safety and quality. This way, you can be sure you're drinking a pure, reliable product.

Always store matcha in a dark, cool, and airtight container. Ideally, refrigerate after opening. Ensure the container is tightly sealed to prevent oxidation and flavor loss.

Our standard 30 gram package contains 30 grams , good for approximately 25–30 cups of matcha .

Orders

First, check your spam folder. Is the email not there?

Send us a message and we will resend the confirmation.

Once your order has been shipped, you will automatically receive a track & trace link by email.

Payments

We accept, among others:

  • iDEAL
  • Bancontact (BE)
  • Credit card (Visa, Mastercard, American Express)
  • Apple Pay & Google Pay
  • PayPal
  • Klarna

All payments are processed through a secure, certified payment provider.

Please contact us with your order number via our contact form — we will immediately deduct or refund the amount.

Yes, all our payments are fully secured via encryption (SSL).

Dispatch

Orders within the Netherlands are shipped within 1–2 business days .

International orders take an average of 3–10 business days , depending on the country.

Shipping costs and delivery times are automatically calculated at checkout. Shipping within the Netherlands is always free.

As long as the order has not yet been shipped, we can change the address.

Please contact us directly.

Allergies & Other

Yes, matcha is completely vegan, gluten-free and lactose-free.

It is purely ground green tea.

Yes, often. L-theanine releases caffeine gradually.

Many people don't experience heart palpitations or crashes like they do with coffee.

Matcha contains caffeine, so always consult your doctor or midwife. Many women choose to limit their intake or drink matcha occasionally.

Returns Policy

Please contact us first via the contact form. Unopened, unused products can be returned within 14 days . If your product arrived damaged, we'll resolve this immediately. Always contact us first.

Any questions?

Can't find your question here? Feel free to contact us.